Creator Loops: the Secret to Crazy-Effective Content

Publishing daily content is the best way to grow your influence...

IF you harness a process I call the Creator Loop.

How to Run the Creator Loop

Step One: Create R.E.A.L. Content

Create content that's:

• Relevant: hyper focus on serving your audience

• Engaging: hook 'em and keep 'em coming back for more

• Authentic: unleash the power of your authentic voice

• Leveraged: use a 1-to-many repurposing framework

^ We'll dig into each of these in future editions.

For now, focus on a process.

This works best when it's a piece of long-form, pillar content.

Could be a podcast, video, keynote, article, chapter from your book, etc.

Step Two: Distribute

Share. Share. Share.

On all relevant platforms.

For me, this means Facebook, LinkedIn, newsletter, blog, and the podcast I'm about to launch (stay tuned).

We use a repurposing framework with our Creator Brand clients.

But simply put, chop up your long-form stuff into hooks, or lines in the water.

This leads people back to your site, show, newsletter, etc.

Also, don't be afraid to share the same stuff more than once.

For example, only ~10% of your social followers will see an organic post.

So don't shortchange the other 90% who need your wisdom.

Step Three: Measure

We have incredible analytics tools to measure performance.

If it's a website, use Google Analytics.

If it's a newsletter, use Open Rate > Click Through Rate > Replies.

(Don't worry about unsubscribes. You're looking for the people who are looking for you.)

If it's social, likes are nice, but comments, shares, and DMs are the gold standard.

Look at trends over time and let your data speak, rather than your gut alone.

Positive engagement = your audience raising their hands and saying, "More please!"

Ultimately, these numbers feed what I call your Total Influence Score®. (Free tool for you to measure your influence score coming soon. Reply if you want to know when it launches.)

Step Four: Learn

Now, take a few minutes each week to learn what resonated and what didn't.

Learning = listening.

Right now I'm hyper-focused on learning what hooks work super well.

For example, hooks like this work great for me on social:

I templatize it like so:

• Pro tip for [target audience]...

• Want to [desired outcome]?

• [Call to keep reading] 👇

Not only will this make your content progressively better, but you'll also get endless ideas.

I put these in my Content Generator so I'm never stuck looking at a blank page. (We are also developing this tool so you can use it. Reply to get notified for this, too.)

Most powerfully, you'll get insights on what book chapters you should write, new podcast episodes to record, fresh connections to make, and so on.

This is Great, but What are the Results?

Running creator loops grows your influence.

As you grow influence, your message gains traction.

Simply put: this is how you help more people.

For example, within 2 minutes of a LinkedIn post this morning I got this message 👇

I promise, this will work for you, too.

At Story Chorus, we see this all the time—especially with our Creator Brand folks.

We find the best approach is to run a series of loops over a 5-month time frame:

• Loop 1: 7 days

• Loop 2: 14 days

• Loop 3: 30 days

• Loop 4: 45 days

• Loop 5: 60 days

These progressive loops help you see trends over time, rather than one-off data points that might be outliers.

Summary

The Creator Loop method:

1. Create R.E.A.L. content

2. Distribute micro-content to relevant channels

3. Measure what works and what doesn't

4. Learn to serve your audience better, faster

Do this and get better results every time.

Until next time,

Jordan

P.S. If this helped you, would you take a second to share with someone else? It helps a ton. Thank you 🙏