Become Prolific with the Rule of 100

A professor split his photography class into two cohorts.

Cohort A's assignment was to take one perfect photo by the end of the semester. They were graded on quality.

Cohort B's assignment was to take 100 photos. They were graded on quantity.

So, for the next few months, Cohort A obsessed over creating one perfect piece of art. While Cohort B just got into the field and started snapping cool pics.

At semester's end, who do you think turned in the best photos?

The answer surprised me. It was Cohort B.

On average, they took 50% more photos than Cohort A. By removing the pressure of perfection they improved their skills faster.

Now, I'm not telling you to write 15 books next year. But I am suggesting a few things to do your best work in 2023.

Create a lot of content.

Post on social media every day. Write an article a week. Start a podcast. Build a YouTube channel. Write to your pen pal.

I don't care what it is. Just create more. You'll get shockingly good.

Here are three actions you must take to harness the Rule of 100.

One: Ditch self-doubt.

Forget about the: "Who am I to write about X topic?"

Self-doubt means you're letting fear of what people think of you defeat the good you can do for others in the world.

That's selfish. It's not about you. It's not about me. It's how we can help other people, regardless of what a few critics think.

(FYI, most critics aren't doing anything but throwing stones at people. Especially the ones who correct your grammar on social media 😂)

Two: Measure and improve.

The more you create, the more you learn.

What are people responding to? Do more of that. And let that feedback inform what goes into your book, as well.

This is a secret weapon. Field-test your content then publish the best stuff.

Three: Make a plan.

Failing to plan is planning to fail.

Build a content plan. It can be as simple as this 👇

I will write about three things in 2023:

1. Growth Mindset

2. Personal Health

3. Building Community

I will publish 1 podcast episode per week and repurpose those ideas into 5 social media posts and 1 article on my website.

Put into a 5-step plan like this:

1. I'll outline my ideas every Monday morning from 5–7am.

2. I will record my podcast Tuesday morning at 6am.

3. I will write my article Wednesday morning from 5-7am.

4. I will write my social posts Thursday morning from 5-7am.

5. I will measure what's working Friday morning at 6am and make some notes.

By Dec 31, 2023 you will have:

→ Published 52 podcast episodes→ Written 52 articles→ Posted 260 social media posts

Best of all, you'll be a beast.

Harness the Rule of 100 in 2023 to do your best work ever.

Merry Christmas 🎄,

Jordan